Bid Opportunity: R422 - Sources Sought for Return on Marketing Investment analysis in support of Commander, Navy Recruiting Command

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Government Bid Opportunity

Title:

R422 - Sources Sought for Return on Marketing Investment analysis in support of Commander, Navy Recruiting Command

Category: R - Professional, Administrative and Management Support

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Bid Details

     
Type:   Bid
Agency Type:   Federal
State:   Virginia
Date Entered:   06/08/2022
Due Date:   06/17/2022
Agency:   DEPT OF DEFENSE, VA
Description:   NAVSUP Fleet Logistics Center Norfolk, Philadelphia office (NAVSUP FLCN) is issuing a Sources Sought/Request for Information (SS/RFI) as a means of conducting market research to better define the requirement and identify parties having an interest in and the resources to support Commander, Navy Recruiting Command s (CNRC) requirement for in-depth analysis of the return on investment of its marketing and advertising expenditures. The contractor shall undertake foundational analysis to begin to quantifying the return on investment for marketing and advertising expenditures for the purpose of more effectively allocating marketing and advertising funds in support of NRC??s mission. The analysis and reporting shall be conducted in the following four phases: Phase I: Data Extraction, Transformation and Loading (ETL)Phase II: Variable SelectionPhase Ill: Interaction Variable CreationPhase IV: Data mining and modelingSee attached draft Performance Work Statement. Interested vendors are requested to provide any feedback, questions, or comments on the requirements as detailed in the attached draft PWS. The intent is to ensure the Navy s needs are clearly defined and without assumptions or ambiguities.DISCLAIMERTHIS SOURCES SOUGHT IS FOR INFORMATIONAL PURPOSES ONLY. THIS IS NOT A REQUEST FOR QUOTE (RFQ) TO BE SUBMITTED. IT DOES NOT CONSTITUTE A SOLICITATION AND SHALL NOT BE CONSTRUED AS A COMMITMENT BY THE GOVERNMENT. RESPONSES IN ANY FORM ARE NOT OFFERS AND THE GOVERNMENT IS UNDER NO OBLIGATION TO AWARD A CONTRACT AS A RESULT OF THIS ANNOUNCEMENT. NO FUNDS ARE AVAILABLE TO PAY FOR PREPARATION OF RESPONSES TO THIS ANNOUNCEMENT. ANY INFORMATION SUBMITTED BY RESPONDENTS TO THIS SS/RFI IS STRICTLY VOLUNTARY. RESPONSES WILL NOT BE RETURNED TO THE RESPONDER. NOT RESPONDING TO THIS NOTICE DOES NOT PRECLUDE PARTICIPATION IN ANY FUTURE REQUEST FOR QUOTE (RFQ) OR INVITATION FOR BID (IFB) OR RFP, IF ANY ISSUED. IF A SOLICITATION IS RELEASED, IT WILL BE SYNOPSIZED ON THE GOVERNMENT-WIDE POINT OF ENTRY (GPE) (SAM.gov). IT IS THE RESPONSIBILITY OF POTENTIAL OFFERORS TO MONITOR THE GPE FOR ADDITIONAL INFORMATION PERTAINING TO THIS REQUIREMENT.ELIGIBILITYThe applicable NAICS code for this requirement is 541613 - Marketing Consulting Services with a Size Standard of $16.5 Million. Business of all sizes are encouraged to respond; however, each respondent must clearly identify their business size in the capabilities statement.ADDITIONAL INFORMATION AND SUBMISSION DETAILSInterested parties are requested to submit a capabilities statement, including any feedback on the PWS, not-to-exceed 5 (five pages in length). The deadline for responses to this sources sought is 17 June 2022, 3:00p.m. (EST). All responses to this sources sought must be emailed to the following: adelina.lozzi.civ@us.navy.mil. All correspondence shall be conducted via email - no phone calls will be accepted.The estimated Period-of-Performance will be specified in the actual solicitation should a solicitation be issued.IAW FAR Subpart 16.202 the anticipated contract type will be Firm Fixed Price.The Government is neither committed nor obligated to pay for any information provided, and no basis for claims against the Government shall arise as a result of a response to this sources sought.Proprietary information and trade secrets, if any, must be clearly marked on all materials.All informationreceived that is marked Proprietary will be handled accordingly. Please be advised that all submissionsbecome Government property and will not be returned. All government and contractor personnel reviewing RFI responses will have signed non-disclosure agreements and understand their responsibility for proper use and protection from unauthorized disclosure of proprietary information as described 41 USC 423. The Government shall not be held liable for any damages incurred if proprietary information is not properly identified.
NAVSUP FLT LOG CTR NORFOLK NAVSUP Fleet Logistics Center Norfolk Portsmouth Naval Shipyard Annex 23511-3392 ATTENTION CODE 301 1968 GILBERT STREET SUITE 600 NORFOLK VA 23511-3392 Adelina Lozzi, Contracting Officeradelina.lozzi.civ@us.navy.mil, Email adelina.lozzi.civ@us.navy.mil
RFP Number:   N0018922QZ224
Bid Documents:   Download Document
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